2011 Audi A1 flips on its side during promo stunt

2011 Audi A1 flips on its side during stunt

Sometimes things just don’t go as planned. We recently saw a perfect example of that during Volvo’s crash avoidance system demo to the media where an S60 sedan had a technological glitch causing it to crash in the back of a truck (thankfully no one was injured).

Audi recently experienced something similar when it decided to show the new A1 hatchbacks cart-like maneuverability by taking it on a skateboard half-pipe in Brussels. While performing the stunt, the A1 flipped onto its side and smoke started to blow out of the engine bay.

Audi employees quickly rushed to the scene and tried to push the car back on its wheels… even before the stunt driver escaped. We guess they were trying to avoid anyone from taking pictures, which obviously didn’t work.

2011 Audi A1 Latest Pictures

2011 Audi A1 and Justin Timberlake on LA photo shoot

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This has been a big week for the 2011 Audi A1. On Monday we saw the release of an official teaser for the upcoming premium compact, as well as confirmation that it will be unveiled at the 2010 Geneva Motor Show in March, and just yesterday Audi announced that entertainer Justin Timberlake would play the leading role in a new Internet campaign for the car starting in spring.

Today, an image of the new Audi A1 has surfaced online. The image shows Audi’s new brand ambassador Justin Timberlake alongside the car and was taken at a video shoot in the Los Angeles area.